The 5 Phases of Every Machine Learning Project

Machine learning and predictive analytics are pervasive in our lives today. AI impacts nearly everything we do and interact with including retail and wholesale pricing, consumer habits and behaviors, marketing and advertising, politics, entertainment, sports, medicine, business logistics and planning, fraud and risk detection, airline and truck route planning, pricing strategy, gaming, AI speech recognition,…

The Root of the Fear of AI

We all know the story of King Midas. The god Dionysus owed the king a favor, so King Midas asked Dionysus for the power to turn everything he touched to gold. His wish was granted. Sounds great, huh? Well, everything he touched turned to gold: his food and his water—and even his own daughter. King…

Predictive Analytics for Small Businesses

The term “predictive analytics” may conjure thoughts of an over-hyped promise by technology to forecast future events. The phrase itself sounds like a boardroom buzzword designed to mystify and dazzle. The fact, however, is that predictive analytics is not hype; it really works. It may be unfortunate that predictive analytics is called “predictive analytics.” A…

Machine Learning 101

Introduction – The Freight Train     The business headlines are dominated with buzzwords like machine learning, data analytics, and predictive analytics. You hear about case studies like “Chase uses predictive analytics to predict credit worthiness in customers”, “Netflix uses machine learning to recommend movies to its subscribers”, “Amazon segments customers using AI [artificial intelligence]”, and,…